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HOWDY, I'M BRIAN

 

Music was always the plan for me. While my friends wrestled with majors and career paths, I knew I was meant to make music. I thought that if I just kept writing, recording, and performing, eventually I’d “make it.”

For over a decade, I poured everything into my career—booking tours, playing local shows (sometimes even sold out shows), grinding on social media. I was doing everything I thought would lead to success, but I was still barely getting by, trapped in a loop of exhaustion, burnout, and frustration.

When I wasn't pushing my music career, I was doing everything I could to make ends meet; I taught lessons, waited tables, worked construction, and even began doing freelance social media management for local businesses in my hometown of Atlanta, Georgia.  

I was doing everything I thought would lead to success, but I was still barely getting by, trapped in a loop of exhaustion, burnout, and frustration.

MY STORY

Just before turning 30,  I took a job in advertising, hoping a steady income might finally give me the freedom to fund my music career. But that job took me 4,000 miles away from the fanbase I’d spent years building in Atlanta. Suddenly, all those years of effort felt like they meant nothing. I was starting over—fifteen years into my career and still without a strong foundation.

That’s when I faced a hard truth: I was treating my music career like the lottery, hoping if I just kept playing & posting the music industry would show up on magical day and save me. And if I wanted to make music my livelihood, I had to stop gambling on chance and start running it like a business.

While working in advertising, I was helping brands reach audiences, connect meaningfully, and grow. I realized something powerful: there's no reason I can't do the same stuff these brands do (give or take a million-dollar budget). The tools are right here on the internet.

THAT'S HOW I GOT TO STRUGGLEVILLE

I knew I needed more than another course on social media hacks or “going viral.” I needed a fully integrated approach that covered every part of a thriving music career. So, I built a system for my music that gave me control, strategy, and freedom. Month by month, I saw my results improve and my confidence grow. I became my own best manager, and my career stopped feeling like a gamble. 

Now, I’m on a mission to help other musicians do the same.

If you’re ready to stop chasing one-off strategies and finally build a career that pays off now and sets you up for the long haul, let’s connect. Whether you leave a comment, send a message, or book a call, I’d love to help you create a music career that’s fulfilling, sustainable, and truly yours.

BOOK A CALL WITH ME

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